Develop a framework to define your Total Addressable Market (TAM) or Ideal Customer Profile (ICP), stay up to date on market trends and ways to stay connected to your current and prospective customers, understand your competitive landscape, segment and prioritize your target audience, identify quick wins, or other strategic ways to stay top-of-mind and generate leads.
Let's create digital and physical branded artwork for your organization or cause, from single requests like a logo, business card design, or a flyer, to designing custom art and building a consistent brand experience across your website or social channels.
Whether you're looking to spark interest or convert your hand raisers, we can work together to create a plan to drive awareness, increase engagement, generate more leads, and/or influence or accelerate pipeline for your team. We'll create and execute a data-driven brand awareness, lead generation, demand generation, or account-based marketing (ABM) plan based on your goals and target audience. I'll monitor, optimize, and identify ways to scale these 1:many, 1:few, and 1:1 campaigns to get the best possible results.
Strong copy is the core of a great branding, lead generation, demand generation, and account-based marketing (ABM) strategy. I can help with social media posts and advertising, email marketing, blog writing, data sheets, explainer docs, infographics, refining websites, creating microsites and landing pages, customer newsletters, sales enablement collateral, leave behinds, and more.
I can help plan and execute your event based on your budget and goals. Events can include strategic field events, sales dinners, sporting events, executive roundtables, ancillary events, trade shows, sales kickoffs, holiday parties, and more.
"Lily and I worked together since she started at EverString in March 2018. At EverString, Lily led field marketing and trade show programs, and supported demand generation initiatives to help drive pipeline and revenue. During this time, Lily’s work directly contributed to the company's growth as we began to transition toward an enterpris
"Lily and I worked together since she started at EverString in March 2018. At EverString, Lily led field marketing and trade show programs, and supported demand generation initiatives to help drive pipeline and revenue. During this time, Lily’s work directly contributed to the company's growth as we began to transition toward an enterprise-focused go-to-market strategy. As we continued our push away from the predictive marketing space, Lily created an Account-Based Marketing playbook that helped lead EverString to become a modern alternative to traditional data vendors.
After EverString was acquired by ZoomInfo in November 2020, I continued to work closely with Lily to build out the Data-as-a-Service persona in the enterprise space at Zoominfo. During her tenure at ZoomInfo, Lily was the driver for 2 agile tiger teams, where she helped lead marketing, demand generation, and ABM efforts to help grow the Data-as-a-Service business to $100M+ Lily ensured the team aligned with our sales goals and overall company goals, and was able to maintain close alignment between sales and marketing, including executive leadership, sales executives, business development, content marketing, product marketing, demand generation, and strategic marketing.
Lily has proven that she is able to lead marketing initiatives that align closely with sales, pivot quickly with changes in strategy, and collaborate cross-functionally."
"Lily and I worked together on demand gen DaaS campaigns at ZoomInfo. She is an amazing colleague, and I'm so grateful to have had the opportunity to collaborate with her.
Lily is a thoughtful leader — one who listens to and supports her team. She communicates with professionalism, asking precise questions to clarify new concepts.
Lily
"Lily and I worked together on demand gen DaaS campaigns at ZoomInfo. She is an amazing colleague, and I'm so grateful to have had the opportunity to collaborate with her.
Lily is a thoughtful leader — one who listens to and supports her team. She communicates with professionalism, asking precise questions to clarify new concepts.
Lily is passionate about her work and brings incredible value to projects — from coordinating complex workflows to meeting tight campaign deadlines. As well as an ABM whiz, she is truly a wonderful teammate, inspiring leader, and take-action marketer."
"Lily is the exact type of person you want on your marketing team! She brings a unique combination of skills, professionalism, and creativity that has made her a tremendous asset to the entire EverString company, including playing an integral role in managing our record-breaking ABM strategy.
I love any chance I get to collaborate with L
"Lily is the exact type of person you want on your marketing team! She brings a unique combination of skills, professionalism, and creativity that has made her a tremendous asset to the entire EverString company, including playing an integral role in managing our record-breaking ABM strategy.
I love any chance I get to collaborate with Lily. On content marketing projects, she always comes with fresh new ideas, sharp attention to detail, and a great eye for style. She takes on new projects with zeal, doing the necessary research to move initiatives forward. Lily is collaborative, open-minded, and reliable.
Beyond her experience, Lily is just a pleasure to work with! Super easy-going and helpful, she welcomed me to the team from day 1. Lily is a true team player that can also work independently when needed to get things done."
"Lily is a rockstar- need I say more! I had the pleasure of working with her for over 2 years. She is a dedicated member of the marketing team and a great person to collaborate with. Lily brings a unique skill set given her background in sales and knows how to bridge the teams to ensure a great working environment. While I was an SDR at E
"Lily is a rockstar- need I say more! I had the pleasure of working with her for over 2 years. She is a dedicated member of the marketing team and a great person to collaborate with. Lily brings a unique skill set given her background in sales and knows how to bridge the teams to ensure a great working environment. While I was an SDR at EverString I worked with Lily on many field events and ABM programs, and when I transitioned to Customer Success Lily was there to help with all our customer marketing needs. She has the ability to pivot between campaigns at a moment's notice and execute every task with precision. "